Cherries Traceability Project 2022 - 2023
Introduction to Traceability
Traceability systems enable information to be captured across the farm and on through the supply chain, tracking the journey of food from farm to consumer.
Cherry Growers Australia is partnering with Agriculture Victoria to lead a major innovative pilot project to strengthen cherry on-farm traceability for high-value export markets.
The 2 year pilot project, funded by the Victorian Government, is running through the 2022 and 2023 cherry harvest seasons, and aims in Year 1 to develop on-farm traceability and in Year 2 to build, diversify and protect exports by developing producer-to-consumer traceability. The technology being developed has the potential for future use across the cherry industry.
The project team is implementing new traceability systems, including labelling and integration with cool chain tracking, to help maintain and elevate safety and quality for consumers and leverage the value of Australian export brands.
During Year 1 of the pilot, the project team has implemented RFID systems to trial on-farm traceability. These RFID systems track fruit as it’s harvested in the orchard, received and processed at the packing shed, and dispatched to fulfil customer orders. This traceability automation brings a wealth of efficiency and accuracy to cherry production, empowering our industry for future growth.
At the centre of Year 2 of the CGA traceability pilot, is a little QR code with a lot of power.
Each GS1 Digital Link-enabled QR code label is unique and serialised, allowing automated identification of each pack and sharing of data with every business in the supply chain. Everyone from grower to consumer can authenticate the food’s precise origin and engage with the brand through an open platform smartphone scan.
Live QR code
CGA is calling on supply chain members and the wider horticulture community to help raise awareness about the importance of traceability on farms and in the cherry supply chain, to increase scan rates across the supply chain all the way through to the consumer, and, effectively, bolster future export capacity.
We have produced several resources to help supply chain partners embrace the results of the pilot project, and engage with the traceability technology.
Animation Video: The Traceability Journey from Farm to Table - the promotional video for the pilot project.
Consumer Video: The Traceability Journey from Farm to Table - for the consumer.
QR Code Video - Discover How the QR Code Technology Works in Traceability
RFID Video - Gain a Deeper Understanding of RFID Technology in Traceability
Montage Video - The Hero Video - Highlights of the Whole Cherries Traceability Pilot - coming soon
Social Media Posts Content
PRE LAUNCH POSTS
QR CODE SOCIAL POST TILES
Cherry Blossom Festival Images - Cherry Hill Orchards
HARVEST DAY PHOTOS
VERTICAL VIDEO THUMBNAILS
Reports & Media
Year 1 Media Release - Click Here
Year 2 Media Release - Click Here
Cost Benefit Analysis Calculator
This Traceability Cost Benefit Analysis (CBA) Calculator has been developed to assist producers and processors assess the viability of procuring traceability systems. The tool estimates a return on investment (ROI) based on user inputs regarding the costs and benefits of procuring a new traceability system. The accuracy of estimated results depends on the quality of information provided by the user on the Inputs page.
This tool was developed by Agriculture Victoria in collaboration with stakeholders from the table grapes, citrus and cherries industries, logistics sector, traceability system solution providers and GS1 Australia.
This model has been prepared by Agriculture Victoria for businesses to identify the potential benefits of introducing a traceability system. Any results presented are general in nature and the choice to adopt a traceability system should be considered alongside other information and expertise. The results are calculated based on the user-inputted information. These results are an estimate and should be used for guidance purposes only.