Cherries Traceability Project 2022 - 2023

Introduction to Traceability 

Traceability systems enable information to be captured across the farm and on through the supply chain, tracking the journey of food from farm to consumer.

Cherry Growers Australia is partnering with Agriculture Victoria to lead a major innovative pilot project to strengthen cherry on-farm traceability for high-value export markets.

The 2 year pilot project, funded by the Victorian Government, is running through the 2022 and 2023 cherry harvest seasons, and aims in Year 1 to develop on-farm traceability and in Year 2 to build, diversify and protect exports by developing producer-to-consumer traceability. The technology being developed has the potential for future use across the cherry industry.

The project team is implementing new traceability systems, including labelling and integration with cool chain tracking, to help maintain and elevate safety and quality for consumers and leverage the value of Australian export brands.


RFID Systems

During Year 1 of the pilot, the project team has implemented RFID systems to trial on-farm traceability. These RFID systems track fruit as it’s harvested in the orchard, received and processed at the packing shed, and dispatched to fulfil customer orders. This traceability automation brings a wealth of efficiency and accuracy to cherry production, empowering our industry for future growth.


QR code

At the centre of Year 2 of the CGA traceability pilot, is a little QR code with a lot of power.

Each GS1 Digital Link-enabled QR code label is unique and serialised, allowing automated identification of each pack and sharing of data with every business in the supply chain. Everyone from grower to consumer can authenticate the food’s precise origin and engage with the brand through an open platform smartphone scan. 

Live QR code

CherryHill Traceability Project Barcode


CGA is calling on supply chain members and the wider horticulture community to help raise awareness about the importance of traceability on farms and in the cherry supply chain, to increase scan rates across the supply chain all the way through to the consumer, and, effectively, bolster future export capacity. 

We have produced several resources to help supply chain partners embrace the results of the pilot project, and engage with the traceability technology.




Animation Video: The Traceability Journey from Farm to Table - the promotional video for the pilot project.

Cherry Traceability Tree to Table Animation Video 

Consumer Video: The Traceability Journey from Farm to Table - for the consumer.

 Trace the origin of your cherries consumer video

QR Code Video - Discover How the QR Code Technology Works in Traceability 

QR codes video thumbnail

RFID Video - Gain a Deeper Understanding of RFID Technology in Traceability 

RFID Technology Video Thumbnail 

Montage Video - The Hero Video - Highlights of the Whole Cherries Traceability Pilot 

Montage Video Thumbnail 




Download the report by clicking the image below.

Cherries Traceability Final Report Cover Image



For growers looking to implement traceability systems to their orchard. Download the document by clicking the image below.

Traceability Solution Architecture Document_1 


Social Media Posts Content 



Facebook Prelaunch Cherry Traceability  LinkedIn Pre-launch Cherry Traceability  


CherryHill Traceability Project Barcode Landscape  Cherry Traceability Bar Code Social Square  

CherryHill Traceability Project Barcode Portrait




Cherry Blossom Festival Images - Cherry Hill Orchards

Cherry Traceability Project Blossom Festival 1  Cherry Traceability Project Blossom Festival 2  Cherry Traceability Project Blossom Festival 3

Cherry Traceability Project Blossom Festival 4  Cherry Traceability Project Blossom Festival 7 

 Cherry Traceability Project Blossom Festival 5  Cherry Traceability Project Blossom Festival 11


CHO Harvest 2 CHO Harvest 3 ChO Harvest 4

ChO Harvest 5 CHO Harvest 6 CHO Harvest 7

CHO Harvest 1 CHO Harvest 7 CHO Harvest 8 



Cherry Traceability Tree to Table Animation Video Trace the origin of your cherries consumer video RFID Technology Video Thumbnail


Cherry Traceability Vertical Video Thumbnail 1 Cherry Traceability Vertical Video Thumbnail 2 




Reports & Media 

Year 1 Media Release - Click Here

Year 2 Media Release - Click Here


Cost Benefit Analysis Calculator


This Traceability Cost Benefit Analysis (CBA) Calculator has been developed to assist producers and processors assess the viability of procuring traceability systems. The tool estimates a return on investment (ROI) based on user inputs regarding the costs and benefits of procuring a new traceability system. The accuracy of estimated results depends on the quality of information provided by the user on the Inputs page.
This tool was developed by Agriculture Victoria in collaboration with stakeholders from the table grapes, citrus and cherries industries, logistics sector, traceability system solution providers and GS1 Australia.




This model has been prepared by Agriculture Victoria for businesses to identify the potential benefits of introducing a traceability system. Any results presented are general in nature and the choice to adopt a traceability system should be considered alongside other information and expertise. The results are calculated based on the user-inputted information. These results are an estimate and should be used for guidance purposes only.