CHERRY TRADE DEVELOPMENT PROJECT 2022 - 2025 - CY21001

Introduction to the Project

This investment via Hort Innovation is currently being delivered by Cherry Growers Australia. The project supports the export readiness of the Australian cherry industry to take advantage of existing, new and emerging export opportunities through a diverse range of activities.

The cherry industry has set a target of exporting 40 per cent of total production by 2025, and this project will contribute towards achieving this goal.

project goals

The goal of the project is to enhance industry export expertise and capability through delivering market intelligence, export training and resources and export registration services.

The industry seeks to extend its current export readiness by developing a strongly focused national export culture that raises the bar on export proficiency, knowledge and tools to maximise growth within existing markets and strengthen collaborative relationships across all participants in the supply chain. Specific project activities include:

1. Enhancing industry export expertise and capability through delivering market intelligence, export training and resources, and export registration services. The industry seeks to extend its current export readiness by developing a strongly focused national export culture that raises the bar on export proficiency, knowledge, and tools to maximise growth within existing markets and strengthen collaborative relationships across all participants in the supply chain.

Regional export workshops
Facilitate export registrations
Maintain and update the Cherry Export Manual
Pest and disease management for market access

 

2. The project supports market diversification via maintaining, expanding and improving market access pathways including in-market development as per industry priorities. The project will ensure in-market representation to build key trade relationships in target export markets. Activities will include engagement with key offshore stakeholders including importers, retailers and regulatory officials to support bilateral relationships.

3. The project mitigates risk through emergency response planning, pest and disease management, MRL management and supply chain traceability. All the good work done by the whole industry could be undermined if pests and diseases of quarantine concern are not properly controlled and their movement to other countries prevented. Also, demonstrating responsible use of chemicals is of key importance. The project aims to reduce relevant risks that could impact the ability to successfully export our products.

4. The project engages with stakeholders related to the Australian cherry industry’s international trade matters. 

Communication on export and trade-related industry matters is vital to ensure all industry members remain informed leading into and at the culmination of each season. Specific project activities include: 

  • Delivery of pre- and post-season reports 
  • Communications to the industry on trade related issues 
  • Importer database development for growers/exporters 
  • Delivery of market intelligence reports 
  • Provision of an industry-information desk on export and trade related activities 

PROJECT OUTPUTS

For project milestone reports and updates please visit the Hort Innovation website.

project resources

To view this project's resources, please login below.

You will get access to the following:

  • Reference guides 
  • Export manual 
  • Videos 
  • Reports 

Tony Hannaford

Director

Tony Hannaford is a cherry grower from South Australia, producing based predominantly in the Torrens Valley of the Adelaide Hills.

Tony’s family have a long history of orcharding. Tony introduced cherries in 1985 and now has multiple varieties spanning a long season with fruit delivered across Australia and the globe. This is all supported by the latest technology in the packing shed.

Tony has long supported and been active for the cherry industry – having also served on the Cherry Industry Strategic Investment Advisory Panel.

Nic Hansen

Director

Nic Hansen is a fourth-generation cherry grower based in Southern Tasmania and brings deep grower knowledge and long-standing industry involvement to the CGA Board.

Nic grows sweet cherries at Old Beach and is part of Hansen Orchards, one of Tasmania’s largest cherry growing businesses. He has previously represented Tasmania as the State Director on the CGA Board and has served on the HIA Cherry SIAP, contributing to national industry planning and decision-making.

Nic is currently serving his second term as President of Fruit Growers Tasmania. He brings a strong grower perspective, practical experience, and a commitment to effective industry leadership, supporting CGA’s role as the national peak body for Australian cherry growers.

Grant Piggott

Honorary Treasurer

Grant Piggott has been Chief Executive Officer of Fruit Producers SA, the grower association for cherries in South Australia since 2023 and served as its representative on the Cherry Growers Australia Board from June 2024.

He brings significant experience in finance, strategy and commercial management.  He is a qualified Chartered Accountant, a member of Australian Institute of Company Directors and has served for 15 years as an elected member in Local Government.

Grant treasures his childhood on a wheat sheep farm in the Upper North of South Australia, still owned by his family. He has maintained links to primary production for almost 30 years of his working career, primarily through his senior management role at the Royal Agricultural & Horticultural Society of SA.

In his short tenure as industry representative, he has developed a passion for the successful growing and marketing of quality cherries. Grant is convinced of the deserved glamour status of cherries – healthy, photogenic, delicious, easy to eat and inextricably associated with the joy of Summer and Christmas.

Following his involvement as part of the team which guided the change of Cherry Growers Australia to a company limited by guarantee in May 2025, Grant was invited to serve as a Director on the Board in September 2025 and was appointed Treasurer.

ANDREW FAIRLEY

Director

Andrew Fairley bio coming soon

Fiona Hall

Director

Fiona has been an active participant in the cherry industry for 25 years. She was President of NSW Cherry Growers in the past and has served on the cherry Strategic Investment Advisory Panel (SIAP) for past 5 years.

Fiona is currently a board member of Apple & Pear Aust Ltd (APAL) and the FAR (finance, audit and risk) committee for APAL. APAL manage domestic and international brands of produce including Pink Lady® apples. APAL is also the PIB for the 400 plus growers of Australia.

Fiona manages the business activities of BiteRiot, reporting to a board each month. She brings a wealth of experience across corporate governance & strategic planning, finance, business and marketing to the CGA board.

Greg Perry

Deputy Chair

Greg Perry brings extensive leadership experience across the cherry industry, infrastructure, and project management, with a strong focus on governance, strategy, and commercial oversight.

Raised in the cherry industry, Greg has a deep understanding of production challenges and the importance of long-term industry sustainability. He is the Managing Director of a project management consultancy, delivering complex infrastructure, development, and operational programs across multiple sectors.

Greg has held senior leadership and board-level roles in both industry and government-aligned organisations, including service on the NSW Cherry Growers Association board and advisory roles supporting strategic planning, regulatory compliance, and investment decision-making. His experience spans financial oversight, risk management, stakeholder engagement, and guiding organisations through periods of structural change.

Greg brings a practical, solutions-focused approach to the CGA Board, with a strong commitment to governance integrity, member representation, and supporting the continued growth and resilience of the Australian cherry industry.

Alison Jones (Sebire)

Chair

I grew up on our family farm in Wandin and picked cherries at an early age.

I loved the camaraderie of working with people and still do today. It is a buzz that makes coming to work enjoyable regardless of what you are doing!!

I studied to be a secondary Art and Craft teacher. However, I wanted to work in the industry first so worked in design and sales in the textile industry in Melbourne and Sydney.

Missing the family business in Sydney I returned to the family, cherries, and WandinValley Farms.

In 2007 our family bought the remaining shares in Wandin Valley Farms, and we all became involved in the business.

In 2016 I became the CEO of Wandin Valley Farms.

I am proud of what we do and the industry we are involved in. We produce a product that is fresh, flavorsome, healthy and creates excitement all bundled in with Christmas and Summer!!

Elected to VCA committee 26th October 2009

Elected to President of VCA 17th October 2013

Elected to President of CGA 24th January 2024