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Cherry Growers Australia Announces Incorporation Milestone and New Structure

MEDIA RELEASE

Cherry Growers Australia (CGA) has taken a historic step forward, officially incorporating as Cherry Growers Australia Limited, a company limited by guarantee, as confirmed by the Australian Securities and Investments Commission (ASIC) on 16 May 2025.

This structural transformation represents the culmination of years, if not decades, of collective effort to establish a more strategic, professional and resourced organisation for the Australian cherry industry.

The newly formed CGA Ltd is designed to deliver:

  • A stronger and more unified voice for growers
  • Enhanced consultation and engagement across the industry
  • Data-driven strategic decision-making
  • A broadened membership framework including growers, state associations, suppliers and stakeholders
  • Improved operational efficiency, compliance and transparency
  • A full-time CEO and a skills-based board elected by members

 

“This is a significant milestone for the Australian cherry industry,” said CGA Chair Alison Jones.  “It lays the foundation for a modern, proactive organisation that can better represent growers’ interests and support long-term industry sustainability.”

The incorporation follows extensive consultation and planning, with a clear focus on creating an industry body capable of year-round leadership, coordination and advocacy.

The initial directors of CGA Ltd comprise former members of the CGA Board of Management. The office bearers are:

  • Chair: Alison Jones
  • Deputy Chair: Brent McClintock
  • Honorary Treasurer: Samantha Flanery

 

The organisation is now led by newly appointed CEO Dr Penny Measham, supported by Kate McGilvray, Interim COO, Chris Lethbridge, Trade Development Coordinator, and Gita Ricca Communications Officer.

CGA Ltd offers four membership categories:

  • Production Members
  • Levy Members
  • State Association Members
  • Affiliate Members

 

Interested parties are encouraged to join and contribute to the future direction of the industry. Company and Individual membership forms, along with the CGA Ltd Constitution, are available via the links below.

MEMBERSHIP FORM COMPANY                         MEMBERSHIP FORM INDIVIDUAL

 

“We now have the structure, leadership and momentum needed to drive outcomes for growers and stakeholders,” added Ms Jones. “This is a turning point for CGA and a major opportunity to strengthen the cherry industry’s voice, both in Australia and globally.”

 

For more information, or to become a member of CGA Ltd, contact us HERE.

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Tim Reid

Director

Coming Soon

Tony Hannaford

Director

Tony Hannaford is a cherry grower from South Australia, producing based predominantly in the Torrens Valley of the Adelaide Hills.

Tony’s family have a long history of orcharding. Tony introduced cherries in 1985 and now has multiple varieties spanning a long season with fruit delivered across Australia and the globe. This is all supported by the latest technology in the packing shed.

Tony has long supported and been active for the cherry industry – having also served on the Cherry Industry Strategic Investment Advisory Panel.

Nic Hansen

Director

Nic Hansen is a fourth-generation cherry grower based in Southern Tasmania and brings deep grower knowledge and long-standing industry involvement to the CGA Board.

Nic grows sweet cherries at Old Beach and is part of Hansen Orchards, one of Tasmania’s largest cherry growing businesses. He has previously represented Tasmania as the State Director on the CGA Board and has served on the HIA Cherry SIAP, contributing to national industry planning and decision-making.

Nic is currently serving his second term as President of Fruit Growers Tasmania. He brings a strong grower perspective, practical experience, and a commitment to effective industry leadership, supporting CGA’s role as the national peak body for Australian cherry growers.

Grant Piggott

Honorary Treasurer

Grant Piggott has been Chief Executive Officer of Fruit Producers SA, the grower association for cherries in South Australia since 2023 and served as its representative on the Cherry Growers Australia Board from June 2024.

He brings significant experience in finance, strategy and commercial management.  He is a qualified Chartered Accountant, a member of Australian Institute of Company Directors and has served for 15 years as an elected member in Local Government.

Grant treasures his childhood on a wheat sheep farm in the Upper North of South Australia, still owned by his family. He has maintained links to primary production for almost 30 years of his working career, primarily through his senior management role at the Royal Agricultural & Horticultural Society of SA.

In his short tenure as industry representative, he has developed a passion for the successful growing and marketing of quality cherries. Grant is convinced of the deserved glamour status of cherries – healthy, photogenic, delicious, easy to eat and inextricably associated with the joy of Summer and Christmas.

Following his involvement as part of the team which guided the change of Cherry Growers Australia to a company limited by guarantee in May 2025, Grant was invited to serve as a Director on the Board in September 2025 and was appointed Treasurer.

ANDREW FAIRLEY

Director

Andrew Fairley bio coming soon

Fiona Hall

Director

Fiona has been an active participant in the cherry industry for 25 years. She was President of NSW Cherry Growers in the past and has served on the cherry Strategic Investment Advisory Panel (SIAP) for past 5 years.

Fiona is currently a board member of Apple & Pear Aust Ltd (APAL) and the FAR (finance, audit and risk) committee for APAL. APAL manage domestic and international brands of produce including Pink Lady® apples. APAL is also the PIB for the 400 plus growers of Australia.

Fiona manages the business activities of BiteRiot, reporting to a board each month. She brings a wealth of experience across corporate governance & strategic planning, finance, business and marketing to the CGA board.

Greg Perry

Deputy Chair

Greg Perry brings extensive leadership experience across the cherry industry, infrastructure, and project management, with a strong focus on governance, strategy, and commercial oversight.

Raised in the cherry industry, Greg has a deep understanding of production challenges and the importance of long-term industry sustainability. He is the Managing Director of a project management consultancy, delivering complex infrastructure, development, and operational programs across multiple sectors.

Greg has held senior leadership and board-level roles in both industry and government-aligned organisations, including service on the NSW Cherry Growers Association board and advisory roles supporting strategic planning, regulatory compliance, and investment decision-making. His experience spans financial oversight, risk management, stakeholder engagement, and guiding organisations through periods of structural change.

Greg brings a practical, solutions-focused approach to the CGA Board, with a strong commitment to governance integrity, member representation, and supporting the continued growth and resilience of the Australian cherry industry.

Alison Jones (Sebire)

Chair

I grew up on our family farm in Wandin and picked cherries at an early age.

I loved the camaraderie of working with people and still do today. It is a buzz that makes coming to work enjoyable regardless of what you are doing!!

I studied to be a secondary Art and Craft teacher. However, I wanted to work in the industry first so worked in design and sales in the textile industry in Melbourne and Sydney.

Missing the family business in Sydney I returned to the family, cherries, and WandinValley Farms.

In 2007 our family bought the remaining shares in Wandin Valley Farms, and we all became involved in the business.

In 2016 I became the CEO of Wandin Valley Farms.

I am proud of what we do and the industry we are involved in. We produce a product that is fresh, flavorsome, healthy and creates excitement all bundled in with Christmas and Summer!!

Elected to VCA committee 26th October 2009

Elected to President of VCA 17th October 2013

Elected to President of CGA 24th January 2024